Generate a New Study

Uncover the stories and experiences that will enrich your research. Design a new study that can be either moderated or unmoderated! Dive deep into capturing qualitative insights through audio, dynamic video, or immersive screen captures.

When designing a new study, there are many choices. 

• Do I use AI to help me design my study?
• Do I work with a pregenerated template?
• Do I want to start from scratch and build my own?
• Is my study moderated or unmoderated?

Addressing these questions at the outset will unlock significant advantages as you move forward.

AI Study Design

Design your study by entering your research objective. 

Our proprietary AI agent will develop the strategy and preselect certain elements of the study. Even though the AI agent pre-selects some settings and generates some study questions, you are still in full control.

Basic Tab

For example, we could add as our research objective, "Evaluate Satisfaction Levels with Current Favorite Hot Sauces". The AI agent will make some choices for the next step, while also allowing for your override to those settings:

1. It will assign an Internal Name to your study, distinguishing it from previous studies.
2. It will choose the Device Type.
3. It will choose a Participant Type, such as a panel, based on desired demographics.
4. It would choose for the Session Configuration section to accept participant input options via camera with audio and screen share, and cap the Number of Sessions allowed at 20.

Task Tab

1. The AI agent creates 5-6 questions for your study, such as a single-choice question, "Please select your current favorite hot sauce from the list," or a rating scale question, "Rate your satisfaction with your favorite hot sauce on a scale of 1 to 5 stars."
2. Use the rich text editor to edit existing questions or create more questions.

Click Continue in the top right. 

If you cannot click the Continue button, review your questions to ensure you have the necessary information. For example, the AI agent may have created a preference testing question that requires images.

Audience and Screener Tab

Target a specific audience, and create a screener study to ensure suitable participants.

• Target Audience
  • Consumers (B2C audience)
  • Professionals (B2B audience)
• Public Screener Title—The name to be displayed to participants interested in joining.
• Public Screener Description—Describes the study to participants.
• Country—Participants may reside in the selected countries, or you may allow worldwide participants.
• Personal Characteristics—Select certain demographics or languages to allow for participants.
• Screener—Add at least two questions to screen participants before they can access the study.

Click Save Draft to save your progress or Launch Study to finalize your study in the top right.

Manual Study Design

Click the Create new study button to begin. You may start from scratch or select from an existing study template. Choose whether to begin an unmoderated or moderated study.

NOTE: You can add a URL redirect back to Fuel Cycle at the end of the study. FC UX does not track by user ID yet to track points nor automate any other redirects besides completed.

Unmoderated study

Basic Tab

Add the following:

1. Internal Study Name—Name shown to participants
2. Device Type—Choose the device you want to test on:
   1. Desktop
   2. Mobile
3. Participant Type—Choose how to recruit your participants:
   1. Invite your own participants
   2. Recruit participants from a panel
4. Session Configuration—Choose your participant communications options:
   1. Camera + Microphone
   2. Microphone
   3. Screen Share
5. Number of Sessions—Set a limit for the number of sessions in this study. (Max Limit 50)

Click Continue to add Tasks.

Task Tab

1. Click Add Task to add any of the different options:
   • URL Task—Opens an external link for the task.
   • Single Choice—Select one option from the given choices.
   • Multiple Choices—Select one or more choices from the list.
   • Number Rating—Provide a numeric rating or score.
   • Open Text—Write an open-ended text response.
   • Speak Loud—Record a spoken response.
   • Preference Testing—Choose between image options shown.
   • Star Rating—Rate using a star scale.
2. You will need to add a new question description and answer choices before you can move on.
3. Add as many tasks as you need for your study.

Click the Launch Study button, and then you will decide who to target.

Audience Tab

1. A link to the study will appear for you to copy, enabling participants to click and join the study. You can click the link to copy the participation URL or copy the message to share.
2. Add this study as an FCX study in Fuel Cycle through Universal Connections.
3. Invite participants as you would any external study through an activity.

Study Templates

All templates consist of unmoderated studies with certain fields automatically filled in and questions pre-populated for your convenience.

Template Categories

• Prototype Testing
• Concept Validation
• Usability Testing
• Customer Satisfaction
• Customer Behaviour
• A/B Testing
• Live App Testing
• Copy Testing
• Navigation Testing